Google Ads & Lead Generation
Appear at the exact moment someone needs you, whether they are searching for emergency service or planning ahead. We build and manage Google Ads campaigns focused on one thing: turning searches into real inquiries.
Campaign Setup & Strategy
Every campaign starts with structure, not guesswork. We build your campaign around your actual services, researching the high intent keywords your customers are searching and targeting the specific areas you serve. Ad groups are organized properly from the start, and we study your competitors and market so your campaigns are built to compete from day one.
Google Search Ads
Once the strategy is set, we write ad copy focused on getting the phone to ring. Campaigns are built around direct inquiries, targeted by location and by service, with negative keywords actively managed so your budget goes toward searches that actually convert, not wasted clicks.
Landing Page & Conversion Optimization
A great ad still needs somewhere strong to land. We review the pages receiving your paid traffic, tightening messaging and calls to action so it is easy for a visitor to request an estimate or pick up the phone. Since most searches happen on mobile, we make sure those pages work just as well from a phone as they do from a desktop.
Tracking & Optimization
Every campaign includes call and conversion tracking, so we always know what is generating leads and what is not. We monitor clicks, leads, and cost per lead on an ongoing basis, and adjust keywords and targeting based on real performance, not assumptions.
Paid Media & Advertising.
At In House Brand Lab, we help brands break through the noise with strategic ad campaigns that put you in front of the right audience, at the right time. Paid media is one of the fastest ways to get in front of people who are already looking for what you offer, and unlike organic strategies that take months to build momentum, ad campaigns can start generating traffic and leads almost as soon as they go live. Our approach combines data driven targeting, creative execution, and ongoing optimization to ensure every dollar works harder for your business.
Other Paid Services Offered
Meta Ads (Facebook & Instagram)
Harness the power of social media with campaigns built to engage, convert, and grow your audience. From feed ads and Reels to lead gen campaigns, we design creative that stops the scroll and inspires action.
TikTok & YouTube Ads
Bring your brand to life on today's most powerful video platforms. Whether it's snappy TikTok content or longer form YouTube storytelling, we create video ads that capture attention and spark conversation.
Programmatic Advertising
Expand your reach with advanced programmatic campaigns, using AI powered targeting and real time bidding to deliver your message across premium websites, apps, and connected TV, with unmatched precision and scale.
How We Work
Every campaign includes conversion tracking so we can see exactly what's working and why, not just impressions and clicks. You'll receive clear reporting on the metrics that actually matter: click through rates, conversion rates, and cost per conversion, along with our recommendations for where to double down.
Ad Spend Not Included
Our package pricing covers strategy, campaign setup, creative management, optimization, and reporting. The actual ad spend is billed separately, paid directly to the platform (Google, Meta, TikTok, YouTube, etc.), giving you full control over budget allocation.Lower Rates with Client Provided Content
Already have strong visuals, graphics, or video content? Great, you'll receive discounted rates since our creative team won't need to produce ad assets for your campaign.Bundle Packages with Content Creation
Need campaign ready visuals? We offer bundle packages that combine ad management with in house photography, videography, and graphic design, giving you polished, on brand creative and strategic ad execution in one streamlined service.
Why In-House Brand Lab
With us, you don't just get ad management, you get a partner dedicated to your brand's growth. Our campaigns are built to drive measurable ROI, increase visibility, and turn impressions into loyal customers. We stay close to your campaigns after launch too, continuously testing and refining so your spend keeps working as hard as it did on day one. Whether you're launching a one time promotion or scaling with ongoing monthly campaigns, our team ensures your paid media works in sync with your overall digital strategy.