Google Ads & Lead Generation
Appear at the exact moment someone needs you, whether they are searching for emergency service or planning ahead. We build and manage Google Ads campaigns focused on one thing: turning searches into real inquiries.
Campaign Setup & Strategy
Every campaign starts with strategy, not guesswork. We structure campaigns around your services, target locations, audience, competition, and business goals while researching the high-intent keywords and searches most relevant to your customers. Campaigns and ad groups are organized from the start to create a stronger foundation for targeting, tracking, and ongoing optimization.
Google Search Ads
Reach potential customers when they’re actively searching for the products or services your business provides. We build targeted Google Search campaigns around relevant keywords, services, locations, and search intent while using negative keywords and ongoing optimization to help reduce wasted spend and focus your budget on searches with stronger potential to convert.
Landing Page & Conversion Optimization
Paid traffic needs a strong destination. We review and optimize the pages receiving your ad traffic with clear messaging, calls to action, mobile usability, and conversion-focused improvements designed to make it easier for visitors to call, request information, book, purchase, or take the next step.
Tracking & Optimization
We implement conversion tracking to better understand which campaigns, keywords, ads, and actions are contributing to results. We monitor performance, cost per conversion, search terms, targeting, and other campaign data to identify opportunities, reduce wasted spend, and make ongoing adjustments based on actual performance.
Paid Advertising & PPC Management for Small Businesses
In-House Brand Lab creates and manages paid advertising campaigns designed to put your business in front of the right people at the right time. From Google Search Ads and lead generation campaigns to social media and video advertising, we build strategies around your audience, market, services, budget, and business goals.
Our approach focuses on more than clicks and impressions. We connect targeting, ad creative, landing pages, conversion tracking, and ongoing optimization to help turn paid traffic into qualified calls, inquiries, appointments, and customers.
Paid Advertising Services
Meta Ads (Facebook & Instagram)
Reach potential customers across Facebook and Instagram with campaigns designed around your audience, goals, and offer. We can support awareness, traffic, engagement, lead generation, retargeting, and conversion-focused campaigns using creative built to fit the platform and your brand.
TikTok & YouTube Ads
Reach audiences through video advertising across TikTok and YouTube with campaigns built around your brand, audience, creative, and campaign goals. We help develop the strategy, targeting, messaging, and video ad approach needed to capture attention and encourage action.
Programmatic Advertising
Expand your reach beyond traditional search and social platforms with programmatic advertising across eligible websites, apps, streaming environments, and connected TV. Campaigns can use audience, location, behavioral, and contextual targeting based on the available platform capabilities and campaign strategy.
How We Manage Paid Advertising Campaigns
Paid advertising requires ongoing management, not a set-it-and-forget-it approach. We monitor campaign performance, conversion data, search terms, targeting, creative, budgets, and cost per conversion to identify what’s working and where adjustments may be needed.
Reporting focuses on the metrics that matter to your campaign goals, along with clear recommendations for optimization and next steps.
Ad Spend Not Included
Advertising budgets are separate from our campaign management fees and are typically paid directly to the advertising platform. This keeps your media budget separate from our services and gives you clear visibility into how much is being allocated toward advertising.Have Your Own Creative?
If you already have professional photos, videos, graphics, or other campaign-ready assets, we can incorporate them into your advertising strategy when appropriate. If additional creative is needed, we can help develop the assets required for your campaigns.Need Campaign Creative?
Strong advertising needs strong creative. When needed, paid advertising can be combined with photography, videography, graphic design, copywriting, landing page development, and other creative services to build a more complete campaign.
Why In-House Brand Lab
Paid advertising works best when it connects with the rest of your digital presence. We look beyond the ad platform to consider your website, landing pages, messaging, creative, SEO, reputation, audience, and overall marketing strategy.
Whether you’re promoting a specific offer, generating leads, entering a new market, or building an ongoing paid advertising strategy, we develop campaigns around your business and continuously evaluate performance to identify opportunities for improvement.