Where Creativity Meets Strategy for Brand Success
About us
At In-House Brand Lab, our freelancer team believes in the power of creativity, innovation, and collaboration. With over a decade of experience in digital marketing, we’ve grown with industry trends and evolved alongside social media since its early days. Our passion lies in empowering brands through personalized strategies that align branding with business goals. We take a hands-on, phased approach to ensure real-time updates, making the process fun, engaging, and results-driven. Whether you're a startup or an established business, we’re here to help you grow from the inside out, making success both achievable and sustainable.
About Debs Nieves
Debs Nieves is a seasoned digital marketing strategist, SEO expert, and brand consultant with over 19 years of experience. She is the founder of In-House Brand Lab, a boutique consultancy known for creating tailored, hands-on strategies that help businesses grow with authenticity and purpose.
Throughout her career, Debs has worked with a wide range of clients, from startups to well-established brands, across California, Florida, Puerto Rico, and neighboring regions. Her services include digital campaign development, social media growth, SEO optimization, online reputation management, and brand development.
She’s the strategic mind behind campaigns for clients like Club Brava, Eighth and Rail, The Break Room, Mareci & Steele Construction, and Mike & Nick’s Tires, delivering measurable results in visibility, engagement, and revenue.
With a creative background in event production, film, and music, Debs brings a unique, storytelling-focused approach to digital strategy. Fully bilingual in English and Spanish, she specializes in helping brands connect with multicultural audiences in meaningful ways.
Her philosophy is simple: the best brands aren’t just seen, they’re felt.
How Can We Help Your Small Business?
Debs Nieves specializes in helping small businesses grow by building strong digital foundations and turning visibility into results. Our services include SEO (Search Engine Optimization), digital marketing strategy, social media management and advertising, online reputation management, content creation, website design and development, branding, graphic design, email marketing, lead generation, and consulting for brand and business development. Whether you're starting from scratch or looking to elevate your current presence, we offer personalized solutions that drive real growth. We make it easier for your business to get discovered, build trust with your audience, and convert that attention into customers, because we believe your brand should be seen, heard, and thriving.
Our History
In-House Brand Lab began over a decade ago with a passion for creativity, branding, and digital marketing. As the digital landscape evolved, so did we, adapting to trends and embracing social media from its early stages. What started as a small venture quickly grew into a full-service agency trusted by local businesses, high-profile celebrities, and established brands in the Latin entertainment space. Through dedication, loyalty, and a commitment to excellence, we’ve built lasting relationships and continue to empower brands to succeed.
Our growth has always been fueled by the success of our clients. We’ve worked side by side with businesses, guiding them through every step of their branding journey. With each project, we refine our approach, focusing on personalized strategies that align with our clients’ visions. Today, In-House Brand Lab stands as a trusted partner in the industry, recognized for delivering real results while creating lasting, meaningful connections.