Where Creativity Meets Strategy for Brand Success
About us
At In-House Brand Lab, our freelancer team believes in the power of creativity, innovation, and collaboration. With over a decade of experience in digital marketing, we’ve grown with industry trends and evolved alongside social media since its early days. Our passion lies in empowering brands through personalized strategies that align branding with business goals. We take a hands-on, phased approach to ensure real-time updates, making the process fun, engaging, and results-driven. Whether you're a startup or an established business, we’re here to help you grow from the inside out, making success both achievable and sustainable.
About Debs Nieves
A seasoned digital marketing strategist, social media expert, SEO specialist, and brand development consultant with over 19+ years of industry experience. Throughout her career, Debs has worked closely with a wide range of clients, from emerging startups to established market leaders, across Florida, Puerto Rico, California, and international markets.
Debs is the founder of several existing brands. She spearheads In-House Brand Lab a boutique digital marketing consultancy known for delivering highly personalized, hands-on strategies tailored to each client’s unique vision and goals. She is passionate about helping brands stand out authentically, connect emotionally with their audiences, and build sustainable, long-term growth through smart, creative marketing.
Her expertise spans across Strategic Digital Marketing Campaign Development, Social Media Strategy, Management, and Audience Growth, Brand Creation, Development, and Rebranding, SEO Optimization for Websites, Blogs, and Local Search, SEO Blog Writing that boosts authority, drives organic traffic, and builds content ecosystems aligned with brand voice and search intent, Online Reputation Management and Digital PR, Business Development and Digital Growth Consulting.
Debs has an impressive roster of clients that includes Club Brava, Eighth and Rail, The Break Room, Mareci & Steele Construction, and Mike and Nick's Tires and Service, among many others. Her ability to craft custom strategies that directly align with each client’s needs has consistently resulted in increased visibility, improved search engine rankings, stronger brand loyalty, and higher revenue growth.
What truly sets Debs apart is her commitment to communication and transparency. She ensures every client fully understands the process, knows exactly where every dollar is spent, and sees how each strategy ties back to tangible business results. Her clients deeply trust her, not just with their marketing, but with the future of their brands.
In addition to her marketing expertise, Debs draws creative inspiration from her background in event production, film, and music, adding an artistic and storytelling-driven perspective to her work that enhances brand engagement across digital platforms.
Fully bilingual in English and Spanish, Debs is uniquely positioned to help brands expand into multicultural markets with authentic messaging, cultural sensitivity, and deep audience connection.
Above all, Debs believes that the best brands aren’t just seen, they are felt.
Her mission is to help every client build a brand that stands out authentically, connects emotionally, and leaves a legacy that endures.
When you work with Debs Nieves, you’re not just hiring a marketing expert, you’re gaining a dedicated brand partner committed to your growth, your success, and your story.
How Can We Help Your Small Business?
Debs Nieves specializes in helping small businesses grow by building strong digital foundations and turning visibility into results. Our services include SEO (Search Engine Optimization), digital marketing strategy, social media management and advertising, online reputation management, content creation, website design and development, branding, graphic design, email marketing, lead generation, and consulting for brand and business development. Whether you're starting from scratch or looking to elevate your current presence, we offer personalized solutions that drive real growth. We make it easier for your business to get discovered, build trust with your audience, and convert that attention into customers, because we believe your brand should be seen, heard, and thriving.
Our History
In-House Brand Lab began over a decade ago with a passion for creativity, branding, and digital marketing. As the digital landscape evolved, so did we, adapting to trends and embracing social media from its early stages. What started as a small venture quickly grew into a full-service agency trusted by local businesses, high-profile celebrities, and established brands in the Latin entertainment space. Through dedication, loyalty, and a commitment to excellence, we’ve built lasting relationships and continue to empower brands to succeed.
Our growth has always been fueled by the success of our clients. We’ve worked side by side with businesses, guiding them through every step of their branding journey. With each project, we refine our approach, focusing on personalized strategies that align with our clients’ visions. Today, In-House Brand Lab stands as a trusted partner in the industry, recognized for delivering real results while creating lasting, meaningful connections.