SEO That Creates Impact - In-House Brand Lab

SEO that creates impact.

Real businesses. Real rankings. Real results. Three case studies showing how strategic SEO transforms visibility, traffic, and revenue.

In-House Brand Lab • SEO Case Studies
Case Study 01
Club Brava
Nightclub — San Juan, Puerto Rico  |  February 2025 – July 2025
Club Brava needed to dominate local search in Puerto Rico’s competitive nightlife market. We implemented a full SEO strategy including technical optimization, keyword targeting, Google Business Profile management, content creation, and local authority building. In just 5 months, the results speak for themselves.
+74%
Keyword growth
+88%
Impressions
12/15
Top 10 keywords
+34%
Click increase
Keyword ranking improvements
KeywordBeforeAfterChange
Best nightclub in San Juan#9#5+4 positions
San Juan party scene#55#15+40 positions
Best party places in PR#18#10+8 positions
Nightclubs near Isla Verde#9#3+6 positions
Puerto Rico nightlife events#6#3+3 positions
Reggaeton clubs Puerto Rico#8#4+4 positions
Dance clubs in San Juan#15#8+7 positions
Google Business Profile growth (monthly)
MonthInteractionsCallsDirectionsWeb clicks
Mar 20254,951 (+39.5%)2212,826 (+62.4%)1,851 (+16.7%)
Apr 20252,995 (+11.1%)1561,598 (+12.9%)1,218 (+10.1%)
May 20251342,193 (+18.2%)1,302 (+1.4%)
Jun 20251552,217 (+41.0%)1,605 (+26.9%)
Jul 2025147 (+24.6%)2,042 (+70.7%)1,448 (+39.5%)
Organic keyword growth: 298 → 520 keywords
FebMarAprMayJunJul
+70.7% directions requests in July alone — meaning more people are physically navigating to Club Brava because of improved search visibility.
Case Study 02
Society Pizza Lounge
Restaurant — Santa Clarita, CA  |  August 2025 – January 2026
Society Pizza Lounge started with zero digital presence — no website, no branding, no SEO, and just 28 Instagram followers. We built everything from the ground up: brand identity, Google Business Profile, local SEO strategy, content, and social media. Within 5 months, Google became their most powerful marketing tool.
37,959
GBP views
15,679
Searches triggered
36,850
Discovery impressions
0 → 1
Website built
0 → 1
Brand created
28
Starting followers
6,436
Current followers
Google Business Profile discovery growth
AugSepOctNovDecJan
37,959 people viewed their Google Business Profile — tens of thousands of potential customers were presented with Society Pizza Lounge as an answer to their search, not buried on page two. Google doesn’t promote businesses. Google recommends them. We made sure Society was the recommendation.
Case Study 03
Mareci & Steele Construction
Construction & Remodeling — Altadena, CA  |  April 2025 – July 2025
Mareci & Steele Construction had zero digital presence — no website, no Google profile, no visibility. We built their entire online foundation from scratch: website, Google Business Profile, Yelp profile, SEO strategy, and local authority. In just 4 months, they went from invisible to #1 on Google for multiple high-value keywords.
3x #1
Keywords at #1
7
Top 10 keywords
+355%
Impression growth
+31%
Click increase
Keyword ranking achievements
KeywordBeforeAfterChange
Best remodeling contractor AltadenaN/A#1New to #1
Interior remodeling AltadenaN/A#1New to #1
Licensed construction co. AltadenaN/A#1New to #1
Home remodeling contractor Altadena#70#5+65 positions
64 → 84
Clicks
973 → 4.4K
Impressions
3 → 5
Page authority
Impression growth: 973 → 4,430
AprMayJunJulAugSep
From invisible to #1 in 4 months. In the competitive Altadena construction market, being on page one isn’t just prestige — it’s being the first name potential clients see when they’re ready to hire. Three #1 rankings. Seven top-10 keywords. Built from nothing.
All results are organic. No paid search ads were used to achieve these rankings. Results driven by technical SEO, content strategy, local optimization, and consistent execution by In-House Brand Lab.
Online Reputation Management - In-House Brand Lab

Reputation recovered.
Trust rebuilt.

Fake reviews. Competitor attacks. Damaged ratings. Six businesses came to us with their online reputation under siege. Here’s what happened next.

In-House Brand Lab • ORM Case Studies
6
Reputations recovered
4.6
Avg Google rating after
4.4
Avg Yelp rating after
Case Study 01
Society Pizza Lounge
Restaurant, Santa Clarita CA
2.4
Google before
4.6
Google after
1.9
Yelp before
4.2
Yelp after
Google
Before
2.4
After
4.6
Yelp
Before
1.9
After
4.2
Launched with a wave of unfair, fake negative reviews designed to damage the business before it could even establish itself. The Yelp rating sat at 1.9 and Google at 2.4 — devastating for a new restaurant. We implemented a full reputation crisis response: identified and reported fraudulent reviews, built a systematic positive review generation strategy, crafted professional responses to every review, and established ongoing monitoring. The result: a complete reputation turnaround that now reflects the actual quality of the business.
Yelp recovered from 1.9 to 4.2 — a +121% improvement
Case Study 02
Mike & Nick’s Tires & Service
Automotive, Santa Clarita CA
3.8
Google before
4.8
Google after
2.7
Yelp before
3.9
Yelp after
Google
Before
3.8
After
4.8
Yelp
Before
2.7
After
3.9
Years of unaddressed negative reviews had dragged down both their Google and Yelp ratings. Many were unfair or from competitors. We executed a full online reputation overhaul: flagged and reported fraudulent reviews, developed a review response strategy with professional brand-voice replies to every review, launched a proactive positive review campaign with satisfied customers, and optimized their Google Business and Yelp profiles for trust signals. The turnaround was steady and sustained.
Google climbed from 3.8 to 4.8 — now in the top tier for local auto shops
Case Study 03
The Break Room
Restaurant & Entertainment, Santa Clarita CA
4.7
Google rating
4.8
Yelp rating
Google
Before
No reviews
After
4.7
Yelp
Before
No reviews
After
4.8
Started from absolute zero — no reviews on any platform. As a brand new venue, the first reviews would define their reputation. We built a review generation system from day one: trained staff on review timing, created follow-up touchpoints for guests, managed all incoming reviews with professional responses, and maintained consistent monitoring to catch and address any issues immediately. The result: a near-perfect rating established from scratch.
Built from 0 reviews to 4.8 on Yelp and 4.7 on Google — pristine from day one
Case Study 04
Club Brava
Nightclub, San Juan PR
3.2
Google before
4.2
Google after
Google
Before
3.2
After
4.2
Nightlife venues attract some of the harshest and most unfair reviews online. Club Brava was sitting at 3.2 on Google — not reflective of their actual experience. We implemented strategic reputation management: identified patterns of fake and competitor-driven reviews, reported violations, responded to every review with professional brand-voice messaging, launched a VIP review program tied to events, and continuously monitored all platforms. The rating has climbed steadily and continues to improve.
Google recovered from 3.2 to 4.2 — a +31% improvement in a notoriously tough industry
Case Study 05
Eighth & Rail Pub
Historic Bar & Restaurant, Santa Clarita CA
3.3
Google before
4.5
Google after
2.4
Yelp before
4.0
Yelp after
Google
Before
3.3
After
4.5
Yelp
Before
2.4
After
4.0
A historic venue with years of accumulated negative reviews that didn’t reflect the current ownership or experience. Yelp was at a damaging 2.4 and Google at 3.3. We took over full reputation management: audited every existing review, flagged fraudulent and outdated reviews, responded professionally to all feedback, implemented a customer follow-up review system, and optimized their profiles for visibility and trust. Both platforms saw dramatic improvement.
Yelp jumped from 2.4 to 4.0 — a +67% improvement
Case Study 06
Mareci & Steele Construction
Construction & Remodeling, Altadena CA
5.0
Google rating
5.0
Yelp rating
Google
Before
No reviews
After
5.0
Yelp
Before
No reviews
After
5.0
Started with zero reviews and zero online presence. In the construction industry, reviews are everything — homeowners won’t hire a contractor they can’t verify. We built their reputation from the ground up: set up and optimized their Google Business Profile and Yelp profile, created a post-project review request system, guided satisfied clients through the review process, and maintained monitoring for any issues. The result: a perfect 5.0 on both platforms.
Perfect 5.0 on both Google and Yelp — built from zero
All reputation improvements are the result of legitimate reputation management strategies: review monitoring, professional response management, fraudulent review reporting, positive review generation, and ongoing brand protection. No fake reviews were purchased or created.
In-House Brand Lab - Social Media Growth Case Study

Real growth. Real results.

Instagram follower growth managed by In-House Brand Lab

In-House Brand Lab • Social Media Case Study
+63,393
Total followers gained
4,254%
Average growth rate
8
Accounts managed
@societypizzalounge
Society Pizza Lounge — Restaurant, SCV
+22,885%
Before
28
Now
6,436
Gained
+6,408
Month 1Month 6Month 12
@mikeandnickstireman
Mike & Nick’s Tire Man — Automotive, SCV
+7,713%
Before
15
Now
1,172
Gained
+1,157
Month 1Month 6Month 12
@breakroomscv
Breakroom SCV — Entertainment, SCV
+1,885%
Before
255
Now
5,063
Gained
+4,808
Month 1Month 6Month 12
@clubbrava
Club Brava — Nightclub, San Juan PR
+413%
Before
10,000
Now
51,300
Gained
+41,300
Month 1Month 6Month 12
@ez_billiards
EZ Billiards — Entertainment
+335%
Before
309
Now
1,346
Gained
+1,037
Month 1Month 6Month 12
@eighthandrail
Eighth & Rail Pub — Restaurant & Bar, SCV
+331%
Before
805
Now
3,476
Gained
+2,671
Month 1Month 6Month 12
@warpedpaintballpark
Warped Paintball Park — Recreation
+264%
Before
734
Now
2,673
Gained
+1,939
Month 1Month 6Month 12
@maginnspub
Maginns Pub — Restaurant & Bar, SCV
+203%
Before
2,000
Now
6,073
Gained
+4,073
Month 1Month 6Month 12
All growth is 100% organic. No paid followers. No bots. Results driven by strategy, content optimization, and consistent execution.
In-House Brand Lab - Client Portfolio

Built from zero. Grown with strategy.

Websites, branding, SEO, online reputation management, social media, and digital marketing — built and managed by In-House Brand Lab

Client Portfolio • Case Studies
Client case studies
Society Pizza Lounge
Restaurant, Santa Clarita CA
+22,885%
Before IHBL
No website. No branding. No online presence. No logo. 28 Instagram followers. Zero digital footprint.
After IHBL
28 6,436 +6,408
What we built & manage
Created and manage the full digital presence from the ground up. Designed the logo and complete brand identity. Built and manage online reputation across Google, Yelp, and social platforms. Developed and execute full social media content strategy, copywriting, and community engagement. Implement ongoing SEO to boost search visibility and local discovery. Coordinate influencer collaborations to expand reach and credibility. Provide website support to ensure a seamless customer experience across all digital touchpoints.
37,959 Google Business Profile views • 15,679 searches triggered • 36,850 discovery impressions in just 5 months
Month 1Month 6Month 12
Mike & Nick’s Tires & Service
Automotive, Santa Clarita CA
Website by In-House Brand Lab
+7,713%
Before IHBL
No branding. Outdated digital presence. No cohesive brand identity. No social media strategy. 15 Instagram followers.
After IHBL
15 1,172 +1,157
What we built & manage
Led a complete rebrand from the ground up — new visual identity, brand voice, and positioning. Built and launched a fully redesigned, SEO-optimized website. Executed a full SEO and online reputation overhaul including Google Business Profile optimization, local citations, review management, and negative review suppression. Handle all ongoing digital marketing, content creation, graphic design, and social media management.
Month 1Month 6Month 12
The Break Room
Restaurant & Entertainment, Santa Clarita CA
Website by In-House Brand Lab
+1,885%
breakroomscv.com
The Break Room website
Before IHBL
No website. No branding. No digital presence whatsoever. No logo. No social media strategy. 255 Instagram followers.
After IHBL
255 5,063 +4,808
What we built & manage
Created and manage the entire digital presence from scratch. Designed the logo, full brand identity, and all visual assets. Built and developed the website including menu, events, and billiards sections. Spearhead ongoing business brand development. Handle all SEO including on-page optimization, local SEO, Google Business Profile management, and keyword strategy. Manage online reputation across Google, Yelp, and review platforms. Oversee all digital marketing including social media strategy, content creation, copywriting, advertising, promotions, and community engagement.
Month 1Month 6Month 12
Club Brava
Nightclub, San Juan PR
+413%
Before IHBL
10,000 Instagram followers. Limited search visibility. Needed comprehensive SEO strategy and online reputation management.
After IHBL
10,000 51,300 +41,300
What we built & manage
Provide expert SEO to dramatically boost search visibility — grew organic keywords from 298 to 520 in just 5 months. Manage online reputation to maintain a strong public image across Google, Yelp, TripAdvisor, and social platforms. Execute targeted lead generation strategies to drive event bookings and foot traffic. Handle reliable website maintenance. Manage reviews, optimize event pages, and implement local SEO strategies to ensure Brava stands out as Puerto Rico’s premier nightlife destination.
+74% organic keyword growth • +88% impression increase • 12 of 15 keywords ranked in top 10 • +34% click increase • +70.7% directions requests • Organic keywords: 298 → 520 in 5 months
Month 1Month 6Month 12
EZ Billiards
Billiards Retail & Services, Santa Clarita CA
Website by In-House Brand Lab
+335%
Before IHBL
Limited online visibility. Outdated web presence. No SEO strategy. No reputation management. 309 Instagram followers.
After IHBL
309 1,346 +1,037
What we built & manage
Provide a comprehensive digital marketing solution. Implement targeted SEO strategies including local SEO, on-page optimization, Google Business Profile management, and keyword targeting. Manage online reputation across Google and Yelp. Handle full social media management and community engagement. Built and maintain the website with ongoing development, speed optimization, and user-friendly performance. Produce all original content including video editing, graphic design, and promotional materials.
Month 1Month 6Month 12
Eighth & Rail Pub
Historic Bar & Restaurant, Santa Clarita CA
Website by In-House Brand Lab
+331%
eighthandrailpub.com
Eighth & Rail Pub website
Before IHBL
Needed full brand revitalization. Outdated online presence. No cohesive digital strategy. 805 Instagram followers.
After IHBL
805 3,476 +2,671
What we built & manage
Revitalized the brand with a complete branding refresh — new visual identity, tone, and positioning. Built a brand new website from scratch with menu, drinks, events, gallery, and blog sections. Cleaned up and enhanced the entire online presence. Handle all SEO with on-page optimization, local SEO, and Google Business Profile management. Manage online reputation across all review platforms. Handle social media management, content creation, copywriting, promotions, event marketing, and ongoing digital strategy.
Month 1Month 6Month 12
Warped Paintball Park
Recreation
+264%
Before IHBL
734 Instagram followers. Needed social media growth strategy and brand-aligned content.
After IHBL
734 2,673 +1,939
What we built & manage
Manage full social media strategy including content creation, community engagement, brand-aligned visuals, copywriting, and growth strategy to increase visibility and drive foot traffic.
Month 1Month 6Month 12
Maginns Irish Pub
Restaurant & Bar, Santa Clarita CA
Website by In-House Brand Lab
+203%
maginnspub.com
Maginns Irish Pub website
Before IHBL
Outdated brand identity. Outdated website. Inconsistent digital presence. 2,000 Instagram followers.
After IHBL
2,000 6,073 +4,073
What we built & manage
Completely redesigned both the brand identity and website to align with a more elevated, modern, and cohesive direction. Handle full rebranding, social media management, digital marketing, local SEO, and content production. Manage and optimize social platforms with professional content, copywriting, and community engagement. Execute off-page and Google Business Profile SEO strategies including local citations, keyword targeting, and review optimization. Produce high-quality photo and video content. Maintain the website to reflect current branding and user experience best practices.
Month 1Month 6Month 12
Joyful Expressions Paint & Sip
Art & Entertainment, Santa Clarita CA
Website by In-House Brand Lab
Website built
joyfulexpressionspaintsandsip.com
Joyful Expressions Paint & Sip website
Before IHBL
Outdated, slow website that didn’t reflect the vibrant brand. Poor user experience. No booking integration. No SEO.
After IHBL
Fully redesigned, mobile-friendly, SEO-optimized website with integrated booking, galleries, and marketing tools.
What we built & manage
Built a fully redesigned, mobile-friendly website from the ground up — optimized for performance, easy navigation, and marketing success. Integrated booking for public classes and private parties, event galleries, SEO-optimized pages, team building event coordination, custom painting services, and all the essentials to support growth, visibility, and a seamless customer experience. Implemented SEO tools and local search optimization to drive discovery.
All social media growth is 100% organic. No paid followers. No bots. Results driven by strategy, content optimization, website development, SEO, online reputation management, and consistent execution by In-House Brand Lab.

Graphic Design & Logo Projects