5 Local SEO Tips Every Dentist Should Know to Attract More Patients
If you’re a dentist trying to grow your practice, showing up on Google is no longer optional, it’s essential. Local SEO helps ensure your dental office appears when nearby patients search for services like “dentist near me” or “toothache help Pasadena.” Here’s how to make sure your practice ranks higher, looks trustworthy, and brings more people through your doors.
1. Claim and Optimize Your Google Business Profile
Your Google Business Profile (GBP) is your front-line marketing tool. Make sure your profile is claimed, updated with your correct name, address, and phone number (NAP), and filled out completely, hours, services, photos, and FAQs.
Pro Tip: Use keywords like “family dental care,” “cosmetic dentist,” and your city in your business description.
2. Ask for Reviews (And Respond to Them Professionally)
Google reviews are powerful trust signals. Patients rely on 5-star feedback to make decisions. Make it easy for happy patients to leave a review by sending a follow-up text or email with a direct review link.
Don’t forget: Respond to all reviews, even the negative ones. It shows you’re attentive and care about patient experiences.
3. Use Location-Based Keywords on Your Website
Your homepage and service pages should include local keywords, like:
“Pasadena dentist offering Invisalign”
“Emergency dental care in Santa Clarita”
“Teeth cleaning near Valencia”
Each city you serve deserves its own optimized landing page.
4. Add Structured Data Markup to Your Site
This might sound technical, but it’s a goldmine for SEO. Adding schema markup helps Google understand your site better and show enhanced listings like hours, services, or star ratings.
Talk to your web developer or hire an SEO pro (like us) to do this for you.
5. Get Listed on Local Directories
Outside of Google, directories like Yelp, Healthgrades, Zocdoc, and Bing Places matter. Ensure your business info is consistent everywhere. Inconsistent listings can hurt your rankings and confuse potential patients.
Ready to Get Found First?
At In-House Brand Lab, we help dentists show up where it matters, on top of local search results. If you’re ready to attract more patients, clean up your online reputation, and dominate your area, let’s talk.
Need help? No worries. We’re here to assist hassle-free process and progress to help you grow, worth every penny.
Contact us for a quote today.
@inhousebrandlab by @imsodebs