How to Boost Your Business’s Online Presence
How to Boost Your Business’s Online Presence in 30 Days (Without Losing Your Mind)
Let’s be real, building an online presence can feel like shouting into the void sometimes. But what if I told you that with just a little effort each day, you could actually start showing up online, attracting real customers, and maybe (just maybe) stop relying on “word of mouth” as your entire marketing plan?
Whether you’re a small biz owner, freelancer, or running a local shop that deserves more love, this 30-day plan will help you boost your online presence step by step, no stress, and no MBA required.
Week 1: Set Up the Digital Basics (Because Chaos Isn’t a Strategy)
Day 1–2: Claim Your Google Business Profile
Think of Google like the phonebook, but for people who actually use phones.
• Add your hours, phone, and website
• Upload some nice photos (not the blurry one from 2012)
• Drop in keywords like “coffee shop in Santa Clarita” or “reliable auto repair near me”
Day 3–4: Audit Your Website (Don’t Panic)
Click around like a customer.
• Is it mobile-friendly? (More than 60% of people are visiting from their phones!)
• Does it load faster than a microwave burrito?
• Add clear buttons like “Book Now” or “Get a Free Quote”, people like simple.
Day 5–7: Clean Up Your Social Media Profiles
This is like tidying your digital living room.
• Use the same logo and name everywhere
• Add a short, punchy bio (bonus points if it’s a little witty)
• Make sure your website link actually works (you’d be surprised…)
Week 2: Build Trust (aka Look Legit)
Day 8–9: Ask for Reviews (Yes, Really)
Slide into your happy customers’ DMs or inboxes and ask for that sweet, sweet 5-star love.
• “Hey! If you loved working with us, would you mind leaving a quick review? It helps more than you know.”
• You can even offer a small thank-you gift, people love free stuff.
Day 10–11: Write Your First Blog (Don’t Overthink It)
Just share something helpful you already know:
• “Top 5 Ways to Make Your Small Business Look Big Online”
• “How to Get More Customers Without Ads (Hint: Be Awesome Online)”
Post it to your website and share it everywhere, Google, Facebook, even text it to your mom.
Day 12–14: Plan 2 Weeks of Posts
Pick 3 themes and rotate ‘em:
1. Tips (show off your knowledge)
2. Behind-the-scenes (show off your face)
3. Client wins or before/afters (show off your results)
Boom, content calendar done.
Week 3: Get Found Like a Pro
Day 15–16: Do Basic SEO (It’s Not as Scary as It Sounds)
• Add keywords to your page titles like “Best Nail Salon in Santa Clarita”
• Link blog posts to your services (this helps Google find your stuff)
• Fix any broken links (aka digital potholes)
Day 17–18: List Yourself Everywhere
• Yelp, Bing, Apple Maps, Alignable, make sure your info is copy/paste identical
• Think of it like cloning yourself all over the internet
Day 19–21: Actually Engage on Social Media
No more ghost town vibes.
• Like and comment on posts from other local businesses
• Respond to your comments and messages
• Slide in those DMs with intention, not desperation
Week 4: Drive Real Traffic (Without Burning Out)
Day 22–23: Run a Mini Ad Campaign
$20–$50 can go a long way.
• Promote a product, service, or a “limited-time deal”
• Target people in your area, don’t waste dollars showing ads to people 3 states away
Day 24–25: Send an Email Blast
Don’t overcomplicate it, just say:
“Hey, here’s what’s new, here’s what’s on sale, and here’s how you can support us.”
Day 26–28: Partner Up
Collaborate with a local business or influencer for a giveaway or shoutout.
Two audiences = double the eyes on your biz.
Day 29–30: Check the Stats and Celebrate
Review what worked:
• What posts got the most likes?
• Which blog brought traffic?
• Did your phone ring more this month?
Then… pour yourself a drink, light a candle, or take a nap. You earned it.
You don’t need to go viral. You don’t need 100k followers. You just need to show up consistently, provide value, and stay human. And the best part? Every little thing you do adds up.
Need help doing all this without losing your sanity? That’s what we do. Let’s talk.
www.inhousebrandlab.com
@ihousebrandlab by @imsodebs