Case Study: How Mike & Nick’s Tire Man Went from Invisible Online to Dominating Local Search
When Mike & Nick’s Tire Man, a trusted auto shop in Santa Clarita, came to us in early 2025, their website had virtually no search engine visibility. They had the skill, reputation, and loyal customers offline—but online, they weren’t showing up where it mattered most: Google’s first page.
By implementing a strategic, data-driven SEO plan, In-House Brand Lab helped them go from 0 organic keywords in February 2025 to ranking for 279 total keywords by July 2025—dominating competitive terms in their industry.
The Challenge
Before starting our work, Mike & Nick’s faced three major obstacles:
Poor Search Visibility – Most of their target keywords weren’t even appearing on Google’s radar.
No Organic Traffic Growth – Without rankings, there was little to no opportunity for new customer acquisition online.
Untapped Local Search Potential – Their Google Business Profile (GBP) wasn’t optimized to drive calls, directions, or website visits.
Our SEO Strategy
We focused on quality off-page optimization combined with targeted keyword strategy and local SEO enhancements. Key steps included:
Keyword Targeting: Identified high-value local search terms such as “Tire Shop Santa Clarita”, “Brake Repair Santa Clarita”, and “Suspension Repair Santa Clarita”.
Off-Page Optimization: Built authoritative backlinks to strengthen domain credibility.
Google Business Profile Optimization: Ensured accurate business information, category targeting, and keyword-rich descriptions to boost local pack visibility.
Content Optimization: Updated and expanded service pages to better match search intent and improve keyword targeting.
The Results
Keyword Rankings:
Top 10 Positions: 12 keywords
Top 20 Positions: 3 keywords
#1 rankings for Tire Shop Santa Clarita, Brake Repair Santa Clarita, Affordable Tires Santa Clarita, and more.
Major jumps like “Brake Repair Santa Clarita” going from position 56 to #1.
Organic Keyword Growth:
February 2025: 0 total keywords ranked
July 2025: 279 total keywords ranked
Local Search Impact:
Significant increases in calls, direction requests, and website clicks from Google Business Profile listings.
Why It Worked
By combining local SEO expertise with a strong off-page strategy, we not only increased rankings but also put Mike & Nick’s in front of more customers actively searching for auto services in their area.
Our approach ensured they weren’t just ranking, they were ranking for the right searches that drive real business.
Key Takeaway
With the right SEO strategy, even a business starting from zero can dominate local search in a matter of months. For Mike & Nick’s Tire Man, this meant more visibility, more clicks, more calls and more customers through the door.
Want results like these?
In-House Brand Lab specializes in helping local businesses own their market online. Whether you’re starting from scratch or looking to outrank your competition, we’ll create a strategy that delivers measurable results.
Book your free consultation today and let’s get your business found.