How to Clean Up Negative Reviews and Protect Your Medspa’s Online Reputation
Your medspa is more than a business, it’s a space where clients come to feel confident, rejuvenated, and taken care of. But all it takes is one negative review to shake that perception. Whether it’s fair or not, a bad review can impact how people view your brand and whether they choose to book with you.
The good news? You can take control of your reputation and turn it into a competitive advantage. Here’s how to manage reviews strategically, earn trust, and protect your medspa’s online presence.
1. Stay Calm and Respond Thoughtfully
It’s never fun to read a negative comment about your business, especially when you care so much about your clients’ experiences. But how you respond matters even more than what’s said.
Take a calm, professional approach. Thank them for their feedback and invite them to connect offline. Even if the review is exaggerated or unfair, your maturity and kindness will stand out.
Example:
“We’re truly sorry to hear about your experience and would love the opportunity to make things right. Please reach out to us directly so we can assist you further.”
2. Flag What Violates Review Guidelines
Not all negative reviews are legitimate. If a review is fake, threatening, discriminatory, or clearly unrelated to a real service, you can report it.
Most platforms (like Google and Yelp) have options to flag reviews that violate their policies. Save screenshots and submit detailed reports, persistence often pays off.
3. Offset Negativity with Authentic, Positive Reviews
The most powerful response to a bad review? A wave of great ones.
Encourage satisfied clients to share their experience:
Send a quick “thank you” text with a review link
Display QR codes at checkout or in waiting areas
Have your team remind happy clients that their feedback means everything
The more consistent and authentic your reviews, the less visible the negative ones become.
4. Keep Your Business Listings Fresh and Accurate
Your Google Business Profile and Yelp listing are often the first things potential clients see. Keep them active and engaging:
Use service keywords like “laser facials in Santa Clarita” or “Botox specialist near me”
Upload new photos every month
Monitor Q&A and respond promptly to messages
Active listings get favored by Google, and build more trust with prospective clients.
5. Stay Ahead with Reputation Monitoring
Don’t let reviews catch you off guard. Use reputation tools or partner with a team like ours to:
Get alerts when new reviews come in
Track how your brand is performing across platforms
Spot trends that can help improve client experience
Reputation management isn’t a one-time fix, it’s a long-term strategy that pays off.
Ready to Build a 5-Star Reputation That Reflects Your Medspa’s Quality?
At In-House Brand Lab by D.Nieves, we take the stress out of online reputation management. Whether you’re dealing with a few unfair reviews or looking to elevate your brand across platforms, we make the process smooth, strategic, and tailored to your goals.
Let’s make your medspa the first one clients trust, and the last one they leave.
Reach out today for a custom quote and let us help you grow with confidence.
@inhousebrandlab by @imsodebs