How to Write Blog Content That Gets Found—By Google and AI
The rules of content marketing have changed. It’s no longer enough to just rank in Google, now your content also needs to be discoverable and cited by AI tools like ChatGPT and Google’s AI Overviews.
Think about it: when users ask AI a question, it pulls from high-authority sources to generate an answer. If your brand isn’t in that mix, you’re invisible in a whole new search landscape.
This guide will show you exactly how to create blog content that’s built for dual visibility—showing up in Google search results and earning a place in AI-generated answers.
What “AI-Friendly” Content Means
AI tools like ChatGPT, Perplexity, and Google’s AI Overviews don’t scan the whole internet in real-time. They pull from trusted, high-authority, well-structured sources that clearly answer the question asked.
AI-friendly content is:
Authoritative – Written or reviewed by experts.
Clear & factual – AI rewards accuracy.
Structured – Easy for algorithms to scan and pull key points.
Structuring for Search Engines
Search engines still use traditional SEO signals to rank pages:
Keyword Targeting – Use primary keywords in titles, headings, and naturally in your text.
Topic Depth – Cover the subject fully so searchers don’t need to click elsewhere.
Formatting for Scannability – Use headings, bullet points, and short paragraphs.
Example: If your blog is about “Local SEO for Restaurants,” don’t just define it—show examples, steps, and tools.
Structuring for AI Tools
To earn AI citations, your content must look like a credible source:
Write concise, fact-rich summaries at the start of each section.
Break down information into lists, steps, and FAQs AI can easily extract.
Use direct, question-based subheadings (“What Is Local SEO?”) so your post aligns with AI queries.
Balancing SEO and AI Optimization
Here’s the trick: optimizing for Google and AI is similar—but AI rewards clarity over keyword stuffing.
Bad Example:
“Local SEO for restaurants is local SEO for restaurants that improves local SEO for restaurants.”
Better Example:
“Local SEO helps restaurants appear in local search results when customers search for nearby dining options. This is done through Google Business Profile optimization, reviews, and location-specific keywords.”
The Role of Authoritativeness & E-E-A-T
Google and AI both use E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as trust signals.
You can build these by:
Adding author bios with credentials.
Linking to reputable sources.
Publishing original data, insights, or case studies.
Formatting That Boosts Visibility
Both search engines and AI tools prefer clean, structured content:
Headings (H2/H3) that match common questions.
Short, direct answers under each heading.
Bullet points for easy scanning.
Images with alt text for added context.
Measuring Success
For Google:
Track rankings for your target keywords using tools like SEMrush or Ahrefs.
Monitor organic traffic in Google Analytics.
For AI:
Test queries in ChatGPT, Perplexity, and Google’s AI Overview to see if your brand is cited.
Monitor referral traffic from AI-powered platforms over time.
Bottom Line
To win online in 2025, your blog content needs to rank in Google AND earn AI citations. That means combining proven SEO techniques with a structure that AI understands and trusts.
At In-House Brand Lab, we specialize in creating content that wins in both spaces—so you’re visible whether your customer is scrolling through Google results or asking ChatGPT a question.
📞 Book your free consultation today → www.inhousebrandlab.com