Why Your Salon’s Online Presence Matters More Than Your Window Display
Let’s be honest, a fresh balayage might turn heads on Main Street, but if your salon doesn’t show up on Google, Yelp, or social media? You’re not getting booked.
Today’s clients don’t just walk in. They search, they scroll, and they stalk. They want to see stars, photos, reviews, and vibe checks before they ever call to ask, “Do you take walk-ins?”
Whether you’re in Orlando, Los Angeles, or somewhere in between, your online reputation + local SEO = your salon’s new storefront.
Why SEO and Reviews Are the Power Duo for Salons
Think of SEO as your digital location.
Think of your reputation as the curb appeal.
You need both if you want to be the go-to spot for color corrections, blowouts, and bridal trials.
Without SEO? You’re hard to find.
Without reviews? You’re hard to trust.
Without either? You’re giving the competition free appointments.
5 Ways to Boost Your Salon’s Bookings with SEO + Reputation Magic
1. Google Yourself (Seriously — Go Do It)
If you’re not on the first page when someone types “hair salon near me,” it’s time to fix that.
Claim your Google Business Profile, optimize your info, and add keywords like:
“Blonde specialist in Orlando”
“Hair extensions LA”
“Balayage expert in Winter Park”
Bonus tip: Upload real photos, not stock ones. Potential clients want to see your work, your chairs, and your vibe.
2. Get Reviews That Paint the Full Picture
“Great service!” is nice.
But “Got the perfect copper tone for fall, and the scalp massage was heavenly!” that sells.
Encourage clients to be specific. Ask them to mention:
The service
The stylist’s name
The result or how they felt
This boosts your SEO and builds social proof.
3. Post Like a Pro (and Make Google Love You Too)
Those hair transformation videos? Those product hauls? That behind-the-scenes Reel?
It’s not just for likes. It’s content that builds trust and helps your SEO if shared on your blog or linked from your site.
Talk about:
“Top trends for summer hair in SoCal”
“How to prep your hair for a Florida wedding”
“What to know before trying curtain bangs (again)”
The more helpful and local your content, the more search engines (and clients) will show you love.
4. Respond to Reviews Like You’d Talk to a Client in the Chair
A sweet thank you goes a long way. A calm, professional response to a bad review goes even further.
You wouldn’t ignore someone unhappy in your salon, don’t ignore them online.
Responding shows you’re human, invested, and classy and it boosts your reputation score in Google’s eyes, too.
5. Keep It Consistent (Because the Algorithm Isn’t Loyal)
You’re in an industry where looks matter. And online? So does consistency.
Update your photos, services, hours, and bios regularly.
Keep your website fast and mobile-friendly.
Blog every month. Ask for reviews every week.
SEO and reputation management aren’t one-time tasks. They’re like root touch-ups, you’ve gotta stay on top of it to keep looking fresh.
Let’s Make Your Salon as Booked Online as It Is IRL
At In-House Brand Lab by D. Nieves, we help salons build beautiful, trustworthy, Google-worthy online reputations. From SEO strategy to review generation, content creation, and reputation cleanup, we make sure your brand looks as good online as it does in your mirror.
Ready to become the most talked-about (and most searched-for) salon in your city? Let’s talk.
@inhousebrandlab by D. Nieves