How Local SEO Can Get Your Cleaning Business on the Map (Literally)
Running a cleaning service means you’re constantly on the move but when people in your area search for “house cleaner near me” or “office cleaning in [your city],” is your business showing up?
If you’re not appearing at the top of local search results, you’re missing out on easy, organic leads. Local SEO isn’t just for big companies, it’s one of the most effective ways for cleaning services to grow and get found by customers who are ready to book.
Why Local SEO Matters for Cleaning Companies
Most people searching for cleaning help need someone nearby and reliable and fast. If you’re not showing up on the first page of Google Maps or search results, you’re practically invisible to new customers.
Optimizing your local SEO can help you:
Appear in “near me” searches
Rank higher in Google Maps results
Build trust with great reviews
Book more recurring clients without spending on ads
What You Can Do Right Now to Boost Your SEO
Here are 5 smart (and doable) ways to start climbing local search rankings:
1. Claim and Optimize Your Google Business Profile
This is non-negotiable. Add:
Accurate business info (name, address, phone, service area)
High-quality before & after photos
A strong business description (e.g., “residential and commercial cleaning in Orlando”)
Your services listed and categorized properly
2. Ask Happy Clients for Reviews
Google and Yelp reviews are SEO gold.
After each job, send a quick thank-you message with a direct review link. The more consistent your reviews, the better your ranking and trust score.
Pro tip: Add review request cards to invoices or leave-behinds.
3. Add Local Keywords to Your Website
Your homepage and service pages should include terms like:
“Move-out cleaning in Orlando”
“Weekly housekeeper Winter Park”
“Best commercial janitorial service near me”
Each service and location you serve deserves its own SEO-optimized content.
4. Keep Listings Consistent Across Directories
Your name, address, and phone number (NAP) need to match across:
Google
Yelp
Thumbtack
Angi
HomeAdvisor
Bing Places
Inconsistencies confuse search engines and hurt your ranking.
5. Stay Active and Visible Online
SEO isn’t a one-time fix, it’s a long game.
As Google’s algorithm evolves, so should your strategy. New competitors, seasonal demand, and shifting trends can impact visibility. That’s why ongoing updates, reviews, and fresh content (like blog posts or service page updates) are key to staying relevant.
Let’s Get You Booked Solid
You work hard keeping spaces spotless, let us help you clean up your digital presence.
At In-House Brand Lab by D. Nieves, we specialize in helping local service providers like cleaning businesses stand out online. From SEO and review strategy to listings and content, we handle the backend so you can focus on what you do best.
Ready to get on the map and stay there? Let’s chat.
@inhousebrandlab by D. Nieves