Why Your Real Estate Business Isn’t Showing Up on Google (and How to Fix It)
Florida & California agents, this one’s for you.
Let’s talk facts: You could have the best listing inventory in town, killer negotiation skills, and a social feed full of open house selfies… but if you’re not ranking on Google? You’re basically farming with a locked gate.
In markets as competitive as Orlando or Los Angeles, being seen online isn’t optional, it’s survival. If your name doesn’t show up when someone searches “real estate agent near me” or “buy a home in [city],” you’re handing leads to the next agent down the street.
The Problem: You’re Not on Google’s Radar
Just because you have a website doesn’t mean it’s working. You need more than a headshot and a contact form.
Ask yourself:
Is your site optimized for local real estate searches?
Do you show up on Google Maps?
Are you publishing content that buyers and sellers actually search for?
If not, you’re probably invisible to the very leads you’re trying to close.
Here’s How to Fix That (Without Losing Your Mind)
1. Google Business Profile = Your Digital Storefront
It’s free. It’s powerful. And if you don’t have one yet, we need to talk.
Make sure you:
Claim and verify your profile
List all service areas (Winter Park, Anaheim, the works)
Add keywords like:
“Buy a home in Orlando”
“Real estate agent near Studio City”
“Luxury homes in South Florida”
Upload photos of listings, closings, team shots, and even your signage. People trust what they can see.
2. Reviews: They Sell Homes Before You Do
Want more listings? Start with better reviews.
Ask happy clients to include:
What city they bought/sold in
What type of property it was (condo, new construction, fix & flip)
Something real about the experience working with you
These keywords boost trust and SEO. Double win.
3. Talk Like a Local on Your Website
Your homepage and service pages should reflect your market.
Try lines like:
“Helping families relocate to Orange County and beyond”
“Orlando-area real estate expert with 10+ years of closing deals across Central Florida”
“From Miami Beach to the Keys, we help sellers cash out at top dollar”
If you’re saying “Welcome to my website,” stop. Start with what you actually do.
4. Post Blogs Buyers and Sellers Actually Search
Make your blog work like your MLS, organized, updated, and full of value.
Great blog post ideas:
“How to Buy a Home in Florida Without Breaking Your Brain”
“Should I Sell Now or Wait? A Market Update for LA Homeowners”
“What $700K Gets You in Central Florida (and What to Watch Out For)”
“Avoid These Mistakes First-Time California Buyers Always Regret”
This is how you position yourself as the go-to agent in your zip code.
5. Stay Consistent — Because SEO Isn’t One and Done
Think of SEO like a long escrow: the work doesn’t stop after the offer’s accepted.
Markets shift. Algorithms update. Your competitors hire people like us.
SEO is a long game and in places like Florida and California, it’s one you can’t afford to lose. It takes time, dedication, and the ability to pivot when the market (or Google) throws a curveball.
Let’s Get You Off Page 6 of Google (And Into More Closings)
At In-House Brand Lab by D. Nieves, we help real estate pros across Florida and California show up, stand out, and actually get leads from their digital presence, not just “likes.”
We know your business moves fast, that’s why we build strategies that work behind the scenes while you’re out showing homes, holding open houses, and closing deals.
Let’s make sure your online presence is working just as hard as you are.
@inhousebrandlab by D. Nieves